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flag Hainan's tourism and duty-free shopping soared during its first Spring Festival under island-wide customs, boosting visitor numbers and spending.

flag During the first Spring Festival since Hainan Free Trade Port launched island-wide customs operations, tourism and consumption surged, with cross-border travel reaching 79,300—up 24.1% year-on-year. flag Popular sites like Haikou’s Qilou Old Street and Sanya’s cruise ports drew visitors, while yacht tourism saw over 7,000 voyages in six days. flag Duty-free shopping hit 1.03 billion yuan in four days, up 20.9%, driven by expanded offerings, vouchers, and discounts, with shoppers rising 25.7%. flag Tourists praised affordable, diverse goods, especially cosmetics. flag The results reflect progress toward China’s goal of making Hainan a global tourism and consumption hub by 2035.

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