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Hainan's tourism and duty-free shopping soared during its first Spring Festival under island-wide customs, boosting visitor numbers and spending.
During the first Spring Festival since Hainan Free Trade Port launched island-wide customs operations, tourism and consumption surged, with cross-border travel reaching 79,300—up 24.1% year-on-year.
Popular sites like Haikou’s Qilou Old Street and Sanya’s cruise ports drew visitors, while yacht tourism saw over 7,000 voyages in six days.
Duty-free shopping hit 1.03 billion yuan in four days, up 20.9%, driven by expanded offerings, vouchers, and discounts, with shoppers rising 25.7%.
Tourists praised affordable, diverse goods, especially cosmetics.
The results reflect progress toward China’s goal of making Hainan a global tourism and consumption hub by 2035.
El turismo y las compras libres de impuestos de Hainan se dispararon durante su primer Festival de Primavera bajo las costumbres de toda la isla, impulsando el número de visitantes y el gasto.