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flag YouTuber Markiplier's indie horror film *Iron Lung*, self-funded and distributed, earned $68M worldwide after a fan-driven campaign.

flag In 2026, YouTuber Markiplier released *Iron Lung*, a horror-thriller adapted from an indie game, which earned nearly $68 million worldwide on a $4.2 million budget. flag Fully self-directed, written, financed, and distributed, the film defied industry norms after being rejected by studios. flag A grassroots campaign by his 38 million subscribers led to widespread theater showings. flag The film, noted for reportedly using 80,000 gallons of fake blood, stands out as a rare fully independent project by a social media creator, sparking industry debate over the future of filmmaking and the power of creator-driven models.

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