United Breweries wins 10-year legal protection in India for Kingfisher’s “Oo la la la le o” jingle, effective Jan. 31, 2025.

United Breweries Limited has secured a 10-year sound mark registration in India for the Kingfisher beer jingle “Oo la la la le o,” effective January 31, 2025, with final approval issued February 5, 2026. The registration, under India’s Trade Marks Act, protects the distinctive melody for beverages in Classes 32 and 33, recognizing it as a non-traditional trademark. The jingle, used since 1996 and inspired by the West Indies cricket team’s energy, is now legally protected, joining other registered sound marks like the Nokia tune and Airtel’s signature sound.