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Tesla lowered Cybertruck prices, cut the top model’s cost, and dropped the Luxe Package to boost sales amid slowing EV demand.
Tesla has introduced a new, more affordable dual-motor all-wheel-drive Cybertruck priced at $59,990, making it the cheapest version yet, while also cutting the top-tier Cyberbeast model’s price from $114,990 to $99,990.
The changes coincide with the discontinuation of the Luxe Package, which included features like Supervised Full Self-Driving and free Supercharger access.
The move is part of Tesla’s 2026 strategy to boost sales by lowering entry prices amid slowing EV demand and rising competition, following a recent price reduction for its Model Y.
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Tesla bajó los precios de Cybertruck, redujo el costo del modelo superior y eliminó el Luxe Package para aumentar las ventas en medio de la desaceleración de la demanda de EV.