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flag 7-Eleven Canada rebrands as a quick-service restaurant, launching new food items and expanding into new regions to fight competition.

flag 7-Eleven Canada is transforming into a quick-service restaurant model to combat competition from Walmart, grocery stores, and fast-food chains, launching a five-year growth strategy focused on franchising, expanded food offerings, and dine-in options. flag Starting March 4, the chain will introduce its popular Japanese egg sandwich, featuring fluffy milk bread and Kewpie mayonnaise, alongside hot, fresh items like fried chicken, samosas, and baked goods produced by four Canadian commissaries. flag The company aims to expand into Quebec and the Maritimes, shifting focus from traditional convenience items to higher-value food and beverages, while continuing to offer alcohol and dine-in seating. flag This pivot follows a failed 2024 acquisition attempt by Alimentation Couche-Tard but has not slowed its momentum.

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