Cristiano Ronaldo invests $7.5M for 10% in Herbalife’s AI wellness platform Pro2col.

Cristiano Ronaldo has invested $7.5 million for a 10% stake in HBL Pro2col Software, LLC, a subsidiary of Herbalife, expanding his long-standing partnership that began in 2013. The investment supports Pro2col, a digital wellness platform using AI and personal health data to deliver customized nutrition and lifestyle plans. The platform, in phased beta rollout in the U.S., Canada, and Puerto Rico, aims to drive behavior change and enhance distributor engagement, with plans to expand to select EMEA markets in 2026. The move underscores Herbalife’s shift toward a technology-driven, connected wellness ecosystem.