Aston Martin warns 2025 profits will fall below £184M due to lower sales, tariffs, and reduced high-margin deliveries.

Aston Martin has issued a profit warning for 2025, projecting earnings below £184 million due to declining sales, a challenging trading environment, and ongoing pressure from a 10% U.S. tariff—down from a planned 27.5%. Wholesale volumes dropped to 5,448 units from 6,030, with reduced deliveries of higher-margin special models. The company expects gross profit margins and adjusted earnings before interest and tax to fall slightly below the lower end of analyst forecasts. To improve liquidity, it sold naming rights for its Formula 1 team to a related entity for £50 million, securing the Aston Martin name in F1 until 2055, while also cutting investment plans earlier in the year.