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flag Apple TV increases Aussie content spending under new rules, focusing on high-quality local productions.

flag Apple TV is set to boost investment in Australian content due to new rules requiring platforms with over 1 million local subscribers to spend at least 10% of local expenditure—or 7.5% of local revenue—on domestic dramas, comedies, children’s shows, documentaries, and arts programming. flag The regulation, enacted in November, is accelerating local production, with Apple focusing on high-quality, long-form storytelling rather than data-driven hits. flag Projects like *Margo’s Got Money Troubles*, filmed in Victoria and set for 2026, reflect Apple’s strategy of attracting top talent and fostering creative development. flag While other streamers are also expanding local output, Apple’s approach remains distinct, prioritizing excellence within its broader tech and services ecosystem. flag The shift underscores Australia’s growing role as a global hub for filmed entertainment.

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