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Accenture links promotions to weekly AI tool use, part of its push to become AI-first despite criticism and exemptions.
Accenture is tying promotions for associate directors and senior managers to regular use of its AI tools, tracking weekly log-ins to platforms like AI Refinery, with adoption now a factor in leadership decisions.
The move, part of a broader push to become an AI-first firm, follows training of over 550,000 employees in generative AI and a major reorganization into a unified “Reinvention Services” unit.
Some senior staff have criticized the tools as ineffective, and exemptions apply for employees in 12 European countries and U.S. federal contractors.
The policy reflects industry-wide pressure to adopt AI, though concerns persist about workforce resistance and declining share value.
Accenture vincula las promociones al uso semanal de herramientas de IA, parte de su impulso para convertirse en AI-first a pesar de las críticas y las exenciones.