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flag Levi's edges out Wrangler as America's top denim brand, with both seeing growth in 2025.

flag A recent survey of U.S. consumers shows Wrangler and Levi's remain the top two most popular denim brands, with Levi's holding a slight edge in overall preference, particularly among older adults, while Wrangler gains traction with younger buyers seeking rugged, workwear-inspired styles. flag Both brands reported steady sales growth in 2025, driven by renewed interest in durable, classic designs and expanded sustainable product lines.

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