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flag Dr. Reddy’s buys Progynova and Cyclo-Progynova brands from Mercury Pharma for $32.15M to enter India’s HRT market.

flag Dr. Reddy’s Laboratories has acquired the Indian trademarks and assets for the hormone replacement therapy brands Progynova and Cyclo-Progynova from Mercury Pharma Group for $32.15 million, marking its entry into India’s HRT market. flag Progynova, a top-selling estradiol brand with ₹100 crore in sales as of December 2025, treats estrogen deficiency and prevents postmenopausal osteoporosis, while Cyclo-Progynova combines estrogen and progestogen. flag The deal strengthens Dr. Reddy’s gynecology portfolio and expands its reach in a growing therapeutic segment.

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