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flag Cineplex CEO blames poor film quality, not audience interest, for Canada's 40.9% box office drop in 2025.

flag Cineplex CEO Ellis Jacob blames the 40.9% drop in Canadian film box office revenue in 2025 on film quality, not audience interest, saying only three of 139 domestic films earned over $1 million. flag He cited challenges like talent retention due to higher Hollywood pay and the need for stories that resonate with diverse Canadian audiences. flag Despite a 90% profit decline, Jacob remains optimistic, pointing to strong openings for some films and upcoming releases. flag He will receive the Legend of Cinema Award at CinemaCon.

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