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Zillow launched a Warcraft-themed site letting players tour in-game homes with free rewards, part of a 2026 promo.
Zillow has launched Zillow for Warcraft, a promotional microsite in collaboration with Blizzard Entertainment, to showcase player housing in World of Warcraft’s upcoming Midnight expansion.
The site mimics Zillow’s real estate interface, offering interactive tours of in-game homes at Razorwind Shores and Founder's Point, with styles like cottage core and witchy.
Players who link their Battle.net accounts receive free in-game items, including a themed doormat.
The feature, part of Zillow’s 2026 brand campaign, highlights player demand for housing in Azeroth and allows early access for pre-purchasers, though no real transactions occur.
New homes will be added over time.
Zillow lanzó un sitio temático de Warcraft que permite a los jugadores recorrer las casas del juego con recompensas gratuitas, parte de una promoción de 2026.