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European tourism grew 6.2% in 2026, led by Chinese and Indian visitors, despite weaker U.S. travel due to economic and geopolitical factors.
European tourism in 2026 is expected to grow 6.2% overall, driven by a 28% surge in Chinese visitors and a 9% rise in Indian tourists, offsetting a slowdown in American travel, which is projected to grow just 4.2%.
A strong U.S. dollar, economic concerns, and geopolitical instability are reducing demand from the Americas, with U.S.-to-Europe bookings down 7.3% year-on-year.
Despite softer transatlantic traffic, travel spending in Europe rose 9.7% in 2025, fueled by premium and experience-based travel, with strong bookings in business and first-class cabins.
The European Travel Commission highlights Europe’s resilience and adaptability to shifting global travel patterns.
El turismo europeo creció un 6,2% en 2026, liderado por visitantes chinos e indios, a pesar de los viajes más débiles a los EE. UU. debido a factores económicos y geopolíticos.