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flag Applied Nutrition raised its annual revenue forecast to £140M, citing a 57% sales surge in first half, driven by new products, expanded retail access, and a partnership with Morrisons, plus Coleen Rooney’s involvement.

flag Applied Nutrition raised its full-year revenue forecast to £140 million, up from £133.5 million, citing a 57% surge in first-half sales to £74.5 million driven by strong demand during the January health and fitness peak. flag The UK sports-nutrition company attributed the boost to successful product launches, expanded retail distribution across high street chains, grocers, and discounters, and a three-year partnership with Morrisons launching 53 high-protein products in 400 stores. flag Increased sales were also linked to TV personality Coleen Rooney’s growing stake and co-launch of a new wellness product line. flag The company’s shares rose 6.8% to 258p on 17 February 2026.

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