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flag Thai tourism dipped 7.6% year-on-year in early 2026, but surged during Chinese New Year due to expanded flights and streamlined entry.

flag Foreign tourist arrivals in Thailand reached 5.07 million from January 1 to February 15, 2026, a 7.59% decrease from the same period in 2025, though the country saw a strong rebound in Chinese visitors during the Chinese New Year holiday, with arrivals averaging nearly 30,000 per day. flag Increased flights, streamlined immigration, and targeted marketing helped drive a 10.74% weekly rise in arrivals. flag Thailand aims to welcome 34–35 million international tourists in 2026, focusing on high-value, sustainable tourism and improving infrastructure to boost long-term recovery.

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