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The Melania documentary earned $15.4M globally, falling short of Amazon's $75M investment but deemed a strategic success for streaming growth.
The documentary "Melania," directed by Brett Ratner and released in January 2026, earned an estimated $15.4 million globally after three weekends, falling far short of Amazon’s $75 million investment.
Despite a 62.3% drop in attendance during its third weekend and weak critical reception, Amazon MGM officials called the theatrical run a strategic success, citing heightened awareness ahead of its Prime Video streaming debut.
The studio expects to recoup costs through advertising and new subscriptions, with a follow-up docuseries featuring additional footage in development.
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El documental de Melania obtuvo $ 15.4 millones a nivel mundial, por debajo de la inversión de $ 75 millones de Amazon, pero se consideró un éxito estratégico para el crecimiento del streaming.