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flag Fans demand McVitie's bring back the discontinued Fruit Club biscuit, citing nostalgia and lack of transparency.

flag Fans of McVitie's are urging the company to bring back the Fruit Club biscuit, a discontinued "top-tier" treat removed from shelves in 2023. flag Known for its unique flavor and foil packaging, the biscuit sparked nostalgia and frustration among consumers who recall enjoying it for years. flag While McVitie's confirmed the discontinuation and noted current Club flavors are limited to orange, mint, and salted caramel, fans continue to demand its return, citing emotional attachment and lack of transparency. flag Some have turned to off-brand alternatives, while others recall purchasing "seconds" — imperfect biscuits sold cheaply to factory staff — further deepening the sentiment. flag Meanwhile, McVitie's launched two new summer-themed cake bars, drawing social media excitement despite concerns over seasonal availability.

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