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flag Dutch speed skater Jutta Leerdam, Olympic gold medalist in the 1,000m, gained global attention and potential millions in endorsements after her celebration briefly exposed her undergarments.

flag Dutch speed skater Jutta Leerdam, gold medalist and new Olympic record holder in the 1,000m at the 2026 Winter Games, is drawing global attention after a brief moment during her celebration exposed her undergarments. flag Experts estimate the viral incident could lead to a seven-figure endorsement bonus, potentially exceeding $1 million, with analysts projecting up to $73,500 per sponsored Instagram post due to her 6.2 million followers. flag Brands like Nike and Dutch retailer Hema have highlighted her emotional win, with Hema joking about her tear-streaked makeup. flag Social media reactions are mixed, with some questioning the commercialization of athletic moments while others marvel at the financial impact of a fleeting public image.

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