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Dutch speed skater Jutta Leerdam, Olympic gold medalist in the 1,000m, gained global attention and potential millions in endorsements after her celebration briefly exposed her undergarments.
Dutch speed skater Jutta Leerdam, gold medalist and new Olympic record holder in the 1,000m at the 2026 Winter Games, is drawing global attention after a brief moment during her celebration exposed her undergarments.
Experts estimate the viral incident could lead to a seven-figure endorsement bonus, potentially exceeding $1 million, with analysts projecting up to $73,500 per sponsored Instagram post due to her 6.2 million followers.
Brands like Nike and Dutch retailer Hema have highlighted her emotional win, with Hema joking about her tear-streaked makeup.
Social media reactions are mixed, with some questioning the commercialization of athletic moments while others marvel at the financial impact of a fleeting public image.
La patinadora de velocidad holandesa Jutta Leerdam, medallista de oro olímpica en los 1.000 metros, obtuvo atención mundial y millones potenciales en patrocinios después de que su celebración expusiera brevemente su ropa interior.