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flag The Sidemen are launching 15 new Sides fried chicken locations in 2026 across the UK, India, Malaysia, and the UAE.

flag The Sidemen, a UK YouTube collective with 22 million subscribers, are opening 15 new Sides fried chicken restaurants in 2026, expanding from five UK locations and a Singapore site to include Scotland, Cardiff, Liverpool, and new markets in India, Malaysia, and the UAE. flag The growth follows strong domestic demand and rising international interest, with the brand citing momentum and strategic investment as key drivers. flag Sides, known for bold flavors and energetic experiences, is positioning itself as a major player in the competitive fried chicken market alongside Popeyes, Wingstop, and Dave’s Hot Chicken.

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