P&G beat Q4 earnings estimates, raised 2026 outlook, but insiders sold shares amid EU ad scrutiny.

Procter & Gamble reported better-than-expected Q4 earnings of $1.88 per share, slightly above estimates, with revenue of $22.21 billion. The company raised its 2026 full-year EPS guidance to $6.83–$7.09, in line with forecasts. Despite strong fundamentals, senior insiders including CEO Gary Coombe and Chairman Jon Moeller sold over 170,000 shares in early February, raising concerns. The stock faces scrutiny from Italy’s competition authority over alleged misleading ad claims for an epilator. P&G maintains a $372 billion market cap, 2.6% dividend yield, and a “Moderate Buy” analyst rating.