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flag Coles faces Australian court action over allegedly fake discounts created by inflating prices before slashing them.

flag Coles is facing legal action from Australia’s consumer watchdog, the ACCC, over allegations it misled customers by artificially inflating prices before advertising discounts, creating a false impression of savings. flag The ACCC claims the supermarket chain raised prices temporarily and then offered reductions, making deals appear more significant than they were. flag The case, now in the Federal Court, centers on whether these pricing practices violated consumer protection laws by distorting the true cost of goods. flag If found guilty, Coles could face penalties and be required to change its pricing strategies. flag The outcome may set a precedent for how supermarkets across Australia market promotions. flag Coles has not publicly responded to the allegations.

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