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Coles faces Australian court action over allegedly fake discounts created by inflating prices before slashing them.
Coles is facing legal action from Australia’s consumer watchdog, the ACCC, over allegations it misled customers by artificially inflating prices before advertising discounts, creating a false impression of savings.
The ACCC claims the supermarket chain raised prices temporarily and then offered reductions, making deals appear more significant than they were.
The case, now in the Federal Court, centers on whether these pricing practices violated consumer protection laws by distorting the true cost of goods.
If found guilty, Coles could face penalties and be required to change its pricing strategies.
The outcome may set a precedent for how supermarkets across Australia market promotions.
Coles has not publicly responded to the allegations.
Coles se enfrenta a una acción judicial australiana por presuntos descuentos falsos creados por inflar los precios antes de reducirlos.