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Australian car ads spark backlash for unsafe or disturbing content, prompting regulatory scrutiny.
Several Australian car brands faced backlash over ads deemed inappropriate or distressing.
Toyota’s “Pied Piper” HiLux ad, showing CGI dogs unrestrained in a vehicle’s tray, was ruled by Ad Standards to violate safety guidelines despite being fictional and humorous.
Kia’s zombie-themed ad was called traumatic, Land Rover’s campaign drew offense over imagery, Mercedes-AMG’s high-speed slide video sparked criticism, and BYD’s ad, showing risky driving, was clarified as involving touchscreen use.
These incidents reflect ongoing tensions between creative advertising and safety and social standards.
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Los anuncios de automóviles australianos provocan una reacción violenta por contenido inseguro o perturbador, lo que lleva a un escrutinio regulatorio.