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flag UK Buy Now Pay Later services now face strict new rules for affordability checks, clear terms, and consumer support.

flag Buy Now Pay Later (BNPL) services in the UK, including Klarna and Clearpay, are now subject to strict new regulations from the Financial Conduct Authority (FCA), effective immediately. flag Starting in 2026, providers must conduct affordability checks, clearly communicate payment terms and late consequences, and offer support to struggling borrowers. flag Consumers can now escalate complaints to the Financial Ombudsman Service. flag The rules follow the sector’s growth from £0.06bn in 2017 to over £13bn by 2024, with 10.9 million UK adults using BNPL in the past year. flag All firms must obtain FCA authorisation, with a temporary permissions window from May 15 to July 1, followed by a six-month period to apply for full approval. flag The FCA aims to balance innovation with consumer protection.

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