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flag Super Bowl LX brought $1.2 billion in economic impact to the Bay Area in February 2026.

flag Super Bowl LX, held in the Bay Area in February 2026, generated an estimated $1.2 billion in economic activity, according to a post-event analysis by the Bay Area Sports Commission. flag The influx of visitors boosted hotel bookings, dining, and retail sales, with local businesses reporting significant increases in revenue. flag City officials noted that the event also created temporary jobs and increased tax revenues, though some concerns were raised about long-term benefits and infrastructure strain.

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