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Super Bowl LX brought $1.2 billion in economic impact to the Bay Area in February 2026.
Super Bowl LX, held in the Bay Area in February 2026, generated an estimated $1.2 billion in economic activity, according to a post-event analysis by the Bay Area Sports Commission.
The influx of visitors boosted hotel bookings, dining, and retail sales, with local businesses reporting significant increases in revenue.
City officials noted that the event also created temporary jobs and increased tax revenues, though some concerns were raised about long-term benefits and infrastructure strain.
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El Super Bowl LX trajo $1.2 mil millones en impacto económico al Área de la Bahía en febrero de 2026.