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flag Chinese pet owners increasingly include pets in 2026 Spring Festival celebrations, driving a booming pet economy.

flag As China prepares for the 2026 Spring Festival, more pet owners are including their animals in celebrations, treating them as family members. flag This shift, driven by Gen Z, has boosted the pet economy, with urban pet ownership at 126 million in 2025 and market value exceeding 312 billion yuan, projected to reach 800 billion yuan within five years. flag Demand for festive pet products—red packaging, pet-safe dumplings, custom treats—has surged, especially through livestreaming sales. flag Pet-friendly travel options, including high-speed rail and airline cabin transport, have expanded, and pet photography services are increasingly popular, reflecting a broader cultural change in how families celebrate the Lunar New Year.

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