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Chinese pet owners increasingly include pets in 2026 Spring Festival celebrations, driving a booming pet economy.
As China prepares for the 2026 Spring Festival, more pet owners are including their animals in celebrations, treating them as family members.
This shift, driven by Gen Z, has boosted the pet economy, with urban pet ownership at 126 million in 2025 and market value exceeding 312 billion yuan, projected to reach 800 billion yuan within five years.
Demand for festive pet products—red packaging, pet-safe dumplings, custom treats—has surged, especially through livestreaming sales.
Pet-friendly travel options, including high-speed rail and airline cabin transport, have expanded, and pet photography services are increasingly popular, reflecting a broader cultural change in how families celebrate the Lunar New Year.
Los dueños de mascotas chinos incluyen cada vez más a las mascotas en las celebraciones del Festival de Primavera de 2026, impulsando una economía de mascotas en auge.