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flag A study finds that imagination and emotion, not just physical sensation, greatly influence the quality of a kiss.

flag A study by Abertay University finds that a good kiss is more influenced by psychological and emotional factors—such as fantasies, emotional context, and mental connection—than by physical sensations alone. flag Surveying individuals in the UK and Italy, researchers discovered that those who frequently daydream about intimacy tend to value physical contact and arousal more in a kiss, even after accounting for creativity and sexual desire. flag The findings, published in Sexual and Relationship Therapy, challenge traditional views that focus only on sensory stimulation, emphasizing that imagination and internal mental states shape kissing experiences. flag Researchers suggest the insights could help develop tools for couples therapy, as kissing is linked to stronger relationships.

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