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flag Indian cricketer Yuzvendra Chahal faces backlash for a Story TV ad reviving his 2023 "sugar daddy" comment during divorce, criticized as exploitative and insensitive.

flag Indian cricketer Yuzvendra Chahal is facing backlash for a Story TV ad that revived his 2023 divorce-related "sugar daddy" comment, sparking criticism for exploiting personal legal and emotional moments in a promotional campaign. flag The ad, tied to his new role as Chief Story Officer, featured imagery referencing the controversial phrase and a fictionalized narrative about divorce and alimony, drawing accusations of insensitivity and poor judgment. flag While Chahal has not publicly responded, social media users widely condemned the campaign as cringe and exploitative, reigniting debate over the ethics of blending private life with commercial branding.

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