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flag A giant Nutella dispenser at the 2026 Milan Olympics went viral, drawing global attention and fan demand.

flag A giant Nutella dispenser at the 2026 Milan Cortina Olympic Village has become a viral sensation, with athletes including U.S. snowboarders Hahna Norman and Maddie Mastro, and Australian freeskier Daisy Thomas sharing videos of using the large pump to spread the hazelnut-chocolate spread. flag Dubbed the "Nutella Keg" and "nutella plug," the dispenser has drawn global online attention, sparking fan demand for a consumer version. flag While the dispensers are only available to commercial food service providers like hotels and restaurants through an application process, not for individual purchase, Nutella’s parent company Ferrero confirmed their use at the Games and engaged with athletes on social media.

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