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In 2026, Chinese New Year gifts increasingly feature tech gadgets boosted by government subsidies, with millions sold and international buyers flocking to Shenzhen’s Huaqiangbei market.
In 2026, Chinese New Year gift-giving in China is increasingly dominated by tech gadgets like drones, AI glasses, smart home devices, and robotic companions, driven by government subsidies including up to 50% discounts and over 2 billion yuan in consumption vouchers.
Shenzhen’s Huaqiangbei market has become a major holiday shopping hub, drawing over 7,000 international buyers daily.
Sales of subsidized home appliances and digital products exceeded 15 million units in January, generating nearly 59 billion yuan.
Products such as AI mattresses, companion robots, and 360-degree cameras are popular among younger generations as symbols of filial respect.
Tech companies like ByteDance are amplifying the trend through giveaways during the Spring Festival gala.
En 2026, los regalos de Año Nuevo chino cada vez más presentan gadgets tecnológicos impulsados por subsidios del gobierno, con millones vendidos y compradores internacionales acudiendo al mercado Huaqiangbei de Shenzhen.