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flag China's 2025 Spring Festival boosted ASEAN fruit imports, especially durian, via faster customs and expanded trade routes.

flag China's Spring Festival has driven a surge in demand for ASEAN fruit, with Guangxi reporting record import volumes and values. flag Premium tropical fruits like durian, pomelo, and mangosteen from Thailand and Vietnam are increasingly popular for gifts and family feasts, with consumers turning to online group buying for better prices. flag Faster customs clearance—reduced to about 15 seconds per truck—and expanded maritime and land routes have enabled fresh fruit to reach markets in hours. flag In 2025, China imported 9.03 million tonnes of fruit worth nearly $19 billion, with durian imports rising sharply in volume and value. flag The trend reflects growing consumer preference for high-quality, imported produce during the holiday season.

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