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flag A British expat found Guinness prices in Benidorm ranged from €3.70 to €6.50, sparking concern over tourist markups.

flag A British expat and longtime Benidorm resident visited 10 bars along the tourist strip in early February 2026 to assess pint prices, finding most Spanish lagers like San Miguel and Estrella ranged from €2 to €3, with Cruzcampo at €1.90 being the cheapest. flag Guinness prices varied widely, from €3.70 to €4.90, with one bar charging €6.50—significantly higher than others. flag Brit Station offered the most options and deals, including two-for-one specials, and was notably busy despite the off-season. flag While many bars maintained consistent pricing, the high cost of certain beers, especially Guinness, surprised the investigator, highlighting ongoing concerns about tourist-focused markups in the area.

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