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flag UFC CEO Dana White launches Zuffa Boxing, setting a March 8, 2026, cruiserweight title fight, sparking backlash over its unorthodox approach to boxing’s legacy.

flag UFC CEO Dana White launched Zuffa Boxing, set to crown its first world champion in a March 8, 2026, cruiserweight fight between Jai Opetaia and Brandon Glanton. flag The event features a new Zuffa championship belt, drawing criticism from promoter Eddie Hearn, who called it “the cringiest shit” and argued it undermines boxing’s legacy by bypassing established sanctioning bodies. flag Hearn emphasized the historical weight of titles from organizations like the WBC and WBA, tied to legends such as Muhammad Ali and Floyd Mayweather. flag While White’s promotion aims to position Zuffa champions as contenders for The Ring title, Hearn remains skeptical, warning that new promotional belts risk diluting boxing’s integrity.

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