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flag In 2025, rural China’s Huangshan area saw a 63.95% tourism surge as foreigners settled in UNESCO villages, transforming from tourists to active community members.

flag In 2025, inbound tourism to the Huangshan scenic area in Anhui Province surged 63.95%, reflecting growing global interest in rural China. flag Expatriates like Austrian Armin Schober, Algerian student Younes Chebini, and American Adrien Brill are settling in UNESCO-listed villages such as Hongcun and Xidi, drawn by Hui-style architecture, cultural immersion, and community life. flag They now run businesses, teach, conduct research, and innovate in cuisine, actively contributing to village life beyond tourism. flag Their presence marks a shift from temporary visits to long-term integration, highlighting rural China’s appeal for meaningful, tranquil living.

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