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In 2025, rural China’s Huangshan area saw a 63.95% tourism surge as foreigners settled in UNESCO villages, transforming from tourists to active community members.
In 2025, inbound tourism to the Huangshan scenic area in Anhui Province surged 63.95%, reflecting growing global interest in rural China.
Expatriates like Austrian Armin Schober, Algerian student Younes Chebini, and American Adrien Brill are settling in UNESCO-listed villages such as Hongcun and Xidi, drawn by Hui-style architecture, cultural immersion, and community life.
They now run businesses, teach, conduct research, and innovate in cuisine, actively contributing to village life beyond tourism.
Their presence marks a shift from temporary visits to long-term integration, highlighting rural China’s appeal for meaningful, tranquil living.
En 2025, la zona rural de Huangshan en China experimentó un aumento del turismo del 63,95% a medida que los extranjeros se establecieron en las aldeas de la UNESCO, pasando de ser turistas a miembros activos de la comunidad.