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flag New Zealand saw 3.51 million international visitors in 2025, reaching 90% of pre-pandemic levels, fueled by easier travel rules and strong demand from Australia, China, and the U.S.

flag New Zealand welcomed 3.51 million international visitors in the year ending December 2025, surpassing 3.5 million for the first time since before the pandemic and reaching 90% of pre-COVID 2019 levels. flag The increase, driven by strong growth from Australia, China, and the United States, was attributed to government initiatives like the New Zealand Electronic Travel Authority (NZeTA), which streamlined travel for eligible visitors. flag Tourism officials credited the easing of visa requirements and improved travel processes for boosting arrivals, with holiday travel and visits to friends and relatives leading the trend.

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