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flag Ford is launching five new under-$40,000 models to boost affordability and competitiveness.

flag Ford is expanding its lineup with five new vehicle models priced under $40,000 as part of a broader strategy to improve affordability and competitiveness in the U.S. market. flag The move aims to attract budget-conscious buyers amid rising interest in cost-effective electric and fuel-efficient vehicles. flag Specific model details, release timelines, and features have not yet been disclosed.

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