Flipkart sponsors Namibia’s T20 World Cup team with ₹40 crore, leveraging underdog appeal and high-profile matches in India.

Flipkart has sponsored Namibia’s T20 cricket team for the 2026 World Cup, investing ₹40 crore despite having no operations in the country. The move, aimed at generating buzz through an unconventional choice, leverages the underdog narrative and high-visibility matches against India and Pakistan in India. The sponsorship includes prominent jersey branding and aligns with a growing trend of Indian brands targeting associate nations for cost-effective, emotionally resonant marketing during global events.