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flag BAT beat earnings estimates in 2025, boosted by smokeless product growth and a $1.7B buyback, despite cautious outlook.

flag British American Tobacco reported stronger-than-expected 2025 results, with adjusted earnings per share of 352p and a 2.3% rise in operating profit, driven by growth in smokeless products like Velo Plus nicotine pouches. flag New categories now make up 18.2% of revenue, up 5.5% year-on-year, reflecting progress toward its 2035 goal of 50% smokeless sales. flag The company announced a £1.3 billion share buyback, though forward guidance was cautious. flag A favorable Canadian litigation settlement boosted pre-tax profit, while the stock remains under pressure despite long-term growth.

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