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flag India to ban forced bundling and dark patterns in financial sales, requiring consent and suitability checks starting July 1, 2026.

flag The Reserve Bank of India has released draft rules to combat mis-selling of financial products by banks and NBFCs, effective July 1, 2026. flag The guidelines ban forced bundling, require explicit consent for each product, prohibit deceptive "dark patterns" in digital interfaces, and mandate suitability assessments based on customer profiles. flag Banks must refund and compensate customers for proven mis-selling, including cases where unsuitable products are sold despite consent. flag Sales restrictions apply to 9 a.m. to 6 p.m., unless consented otherwise, and third-party agents must be clearly identifiable. flag Public feedback is due by March 4, 2026.

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