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India to ban forced bundling and dark patterns in financial sales, requiring consent and suitability checks starting July 1, 2026.
The Reserve Bank of India has released draft rules to combat mis-selling of financial products by banks and NBFCs, effective July 1, 2026.
The guidelines ban forced bundling, require explicit consent for each product, prohibit deceptive "dark patterns" in digital interfaces, and mandate suitability assessments based on customer profiles.
Banks must refund and compensate customers for proven mis-selling, including cases where unsuitable products are sold despite consent.
Sales restrictions apply to 9 a.m. to 6 p.m., unless consented otherwise, and third-party agents must be clearly identifiable.
Public feedback is due by March 4, 2026.
India prohibirá la agrupación forzada y los patrones oscuros en las ventas financieras, requiriendo consentimiento y comprobaciones de idoneidad a partir del 1 de julio de 2026.