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Hublot named BTS’s Jung Kook its global brand ambassador on February 12, 2026, in Seoul.
Swiss luxury watchmaker Hublot has named BTS member Jung Kook its Global Brand Ambassador, announcing the partnership in Seoul on February 12, 2026.
The collaboration highlights shared values of innovation and originality, linking Hublot’s horological advancements with Jung Kook’s genre-blending music career.
The Big Bang Unico in king gold and ceramic, unveiled as part of the alliance, reflects both brands’ commitment to craftsmanship and bold design.
The partnership builds on Jung Kook’s 2022 World Cup performance as Hublot’s Official Timekeeper and coincides with BTS’s upcoming album *Arirang* and world tour.
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Hublot nombró a Jung Kook de BTS su embajador de la marca global el 12 de febrero de 2026, en Seúl.