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flag Hublot named BTS’s Jung Kook its global brand ambassador on February 12, 2026, in Seoul.

flag Swiss luxury watchmaker Hublot has named BTS member Jung Kook its Global Brand Ambassador, announcing the partnership in Seoul on February 12, 2026. flag The collaboration highlights shared values of innovation and originality, linking Hublot’s horological advancements with Jung Kook’s genre-blending music career. flag The Big Bang Unico in king gold and ceramic, unveiled as part of the alliance, reflects both brands’ commitment to craftsmanship and bold design. flag The partnership builds on Jung Kook’s 2022 World Cup performance as Hublot’s Official Timekeeper and coincides with BTS’s upcoming album *Arirang* and world tour.

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