Gallup is ending its 88-year presidential approval tracking to focus on broader societal research.

Gallup has ended its 88-year practice of tracking presidential approval ratings, citing a strategic shift toward broader societal research. The move, announced on February 11, 2026, reflects a pivot to long-term studies on issues like economic anxiety, workplace engagement, and global well-being, rather than focusing on individual political leaders. The decision was described as independent of political influence, despite President Trump’s recent criticism of polls he labeled “fake.” Gallup’s last approval rating for Trump stood at 36% in December 2025, one of the lowest in its history. The company emphasized its continued commitment to rigorous, nonpartisan research through initiatives like the Gallup World Poll and the Social Series.