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flag UK bans sunbed ads to youth over false health claims amid rising skin cancer risks.

flag Sunbed ads targeting young people in the UK are being banned for spreading false health claims, with regulators and health experts warning that UV exposure significantly increases skin cancer risk, especially before age 35. flag Despite evidence linking sunbeds to melanoma—classified by the WHO as a high-risk carcinogen—many online videos falsely claim they boost vitamin D, treat depression, or aid weight loss. flag Experts say these claims are unsupported, with better alternatives for vitamin D and mental health care available. flag Rising melanoma rates and over 100 annual deaths linked to tanning beds have prompted calls for stricter social media ad rules and greater public awareness.

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