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flag A 2025 survey finds most Romanians spend little on Valentine’s Day and Dragobete, with men and higher earners spending more.

flag A 2025 survey by CFA Romania and UniCredit Bank finds only 7% of Romanians significantly increase spending on Valentine’s Day and Dragobete, viewing them more as symbolic occasions than major shopping events. flag Men (8.1%) are nearly twice as likely as women (4.3%) to spend more, and higher income correlates with greater spending. flag Gen Z tends to spend under 1,000 RON, while Gen X spends more, and Millennials show balanced spending. flag The CFA Romania Association released a budgeting guide urging couples to set limits, avoid impulse buys, and prioritize meaningful experiences. flag The study surveyed 1,130 urban respondents from November 3–6, 2025.

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