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A 2025 survey finds most Romanians spend little on Valentine’s Day and Dragobete, with men and higher earners spending more.
A 2025 survey by CFA Romania and UniCredit Bank finds only 7% of Romanians significantly increase spending on Valentine’s Day and Dragobete, viewing them more as symbolic occasions than major shopping events.
Men (8.1%) are nearly twice as likely as women (4.3%) to spend more, and higher income correlates with greater spending.
Gen Z tends to spend under 1,000 RON, while Gen X spends more, and Millennials show balanced spending.
The CFA Romania Association released a budgeting guide urging couples to set limits, avoid impulse buys, and prioritize meaningful experiences.
The study surveyed 1,130 urban respondents from November 3–6, 2025.
Una encuesta de 2025 encuentra que la mayoría de los rumanos gastan poco en el Día de San Valentín y Dragobete, mientras que los hombres y los que ganan más gastan más.