A new browser tool reveals how ChatGPT and Gemini use hidden AI queries to generate responses, helping marketers optimize content for AI-driven search.

Sprout SEO Extension has released an updated browser tool that reveals hidden AI query patterns used by ChatGPT and Gemini, showing the cluster of internal sub-queries behind AI responses. The update integrates Google AI Overviews, cited sources, and on-page SEO data into a single browser view, helping marketers align content with how AI systems retrieve and rank information. Unlike traditional SEO tools focused on keyword volume, it addresses unseen AI queries that influence citations but lack measurable search demand. The extension supports audits, research, and content optimization across major browsers, serving agencies, in-house teams, and consultants globally. Designed for real-time, seamless use, it aims to shift SEO strategies toward an AI-first approach by making AI’s internal search behavior transparent.