Gen Z's TikTok-fueled revival of ABBA has boosted streams, sales, and a virtual concert, redefining how classic music stays relevant.

A surge in ABBA’s popularity among Gen Z has sparked a global cultural revival, driven by social media, streaming, and viral trends on platforms like TikTok. Younger audiences are rediscovering the band’s music through the "Mamma Mia!" musical and films, boosting sales, streaming numbers, and demand for live shows. This renewed interest has led to record-breaking engagement and the release of new ABBA content, including a virtual concert featuring digital avatars, highlighting how digital culture is redefining music discovery and keeping classic acts relevant across generations.