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Airtel's AI spam filter blocked 71B spam calls and 2.9B messages by Jan 2026, cutting scams by 70% and stopping 800K fake links.
Bharti Airtel's AI spam filter, launched in 2024, has blocked over 71 billion spam calls and 2.9 billion spam messages by January 2026, reduced scam incidents by 70% compared to other networks, and stopped more than 800,000 fraudulent links.
India’s telecom regulator Trai is considering new AI-driven anti-spam rules allowing action without formal complaints, based on 10 consecutive days of flagged spam activity.
Current AI systems detect 300–400 million suspected spam messages monthly, far exceeding complaint volumes.
However, the approach risks misflagging legitimate users, and no standard spam definition exists.
Google reports that Gen Z and millennials are twice as likely to fall for scams due to overconfidence, despite high digital awareness.
El filtro de spam de AI de Airtel bloqueó 71B llamadas de spam y 2.9B mensajes en enero de 2026, reduciendo las estafas en un 70% y deteniendo 800K enlaces falsos.