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flag Airtel's AI spam filter blocked 71B spam calls and 2.9B messages by Jan 2026, cutting scams by 70% and stopping 800K fake links.

flag Bharti Airtel's AI spam filter, launched in 2024, has blocked over 71 billion spam calls and 2.9 billion spam messages by January 2026, reduced scam incidents by 70% compared to other networks, and stopped more than 800,000 fraudulent links. flag India’s telecom regulator Trai is considering new AI-driven anti-spam rules allowing action without formal complaints, based on 10 consecutive days of flagged spam activity. flag Current AI systems detect 300–400 million suspected spam messages monthly, far exceeding complaint volumes. flag However, the approach risks misflagging legitimate users, and no standard spam definition exists. flag Google reports that Gen Z and millennials are twice as likely to fall for scams due to overconfidence, despite high digital awareness.

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