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flag UK urges parents to talk to kids about online risks, launching campaign amid push for under-16s social media ban.

flag The UK government is urging parents to discuss harmful online content with their children, launching the "You Won't Know Until You Ask" campaign after research found half of parents have never had such conversations. flag The initiative, led by Technology Minister Liz Kendall, includes TV ads and social media outreach in Yorkshire, northern England, and the Midlands, offering guidance on safety settings and digital risks. flag This comes as the UK evaluates an Australian-style ban on social media for under-16s, with ministers planning to study Australia’s approach. flag A formal consultation on children’s digital wellbeing will include youth input, while countries including France, Spain, and Greece consider similar measures amid rising concerns over online safety and technology’s impact on youth.

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