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flag UK arts venues now let ticket holders resell at face value via a new digital feature, boosting attendance tracking and revenue.

flag True Tickets and Twickets have launched a face value ticket resale feature for UK arts venues, allowing ticket holders to resell at face value via a "Resell" button in their digital ticket. flag The integration, available at no extra cost, lets venues control resale rules and ensures compliance with upcoming UK resale laws banning markups. flag Sold tickets transfer automatically to new buyers, updating venue CRM systems and revealing previously unknown "shadow audiences." flag Early adopters like the Royal Ballet & Opera and the Roundhouse report improved attendance tracking and up to £100K+ in annual revenue from the service.

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