Marc Jacobs opened NYFW 2026 with a nostalgic, minimalist Spring 2026 show titled "Memory. Loss," blending career highlights with modern wearability.

Marc Jacobs opened New York Fashion Week on February 10, 2026, with his Spring 2026 ready-to-wear show at the Park Avenue Armory, titled “Memory. Loss.” The collection drew on his career highlights and late '90s fashion, blending nostalgic references with modern minimalism. Featuring models like Alex Consani and Lulu Tenney, the show showcased soft prints, tailored silhouettes, and subtle glamour, underscored by Björk’s music and a symbolic painting. It marked a reflective, understated moment in Jacobs’ career, signaling a return to accessible, wearable design amid renewed brand interest.