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flag In Feb 2026, Indian brand Suta teamed with Pink Tag Project to place breast cancer self-exam guides in saree blouses, boosting early detection awareness.

flag In February 2026, Indian fashion brand Suta partnered with Sanjeevani’s Pink Tag Project to promote breast cancer awareness by embedding self-examination guides into the blouses of its sarees. flag Placed near wash-care labels, the Pink Tags aim to encourage early detection during daily dressing routines, addressing late diagnosis rates in India. flag The initiative, supported by News18 Studios and Federal Bank, leverages fashion as a tool for public health, combining design, community trust, and widespread reach to drive awareness across urban and rural areas.

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